My Work

Candy Crush Royalty

Established a game-adjacent experience that boosted player bookings, satisfaction, and engagement with gamified features, personalized content, an optimized shop, and in-person experiences. Built the UX/UI organization, managed the product design roadmap, and scaled to new markets and across top game titles.

Focus Areas
Product Strategy, Research, Design Systems, Innovation

Company
Activision Blizzard King

  • Site refresh

    Revamped the legacy experience by defining short- to long-term roadmap. Established the UX foundation with a flexible design system.

  • Rebranded experience

    Implemented new branding with overhaul of UI and components. Launched a tiered mechanic from a points-based program.

  • Product innovation

    Established new product pillars with user-centric features, such as badges and challenges, by implementing a strategic approach for qualitative research and iterative testing.

Google Premium Assistant

Envisioned an end-to-end, cross-platform customer experience for a Premium Assistant product within the Google ecosystem. Designed a versatile model that leverages the human agent and AI capabilities to help users complete tasks more effectively and efficiently via conversational UI and discover.

Focus Areas
Product Vision, Prototyping, Information Architecture, AI

Company
Google

  • Shaping the Experience

    Defined experience attributes and customer lifecycle to track stages from initial testing of the service to the point of realizing long-term value.

  • Defining the Journey

    Created personas and journeys of highs, lows, and key actions. Conceptualized key scenarios and use cases with sketches and storyboarding.

  • Architecting the Solution

    Defined the information architecture around core features: Task, Explore, and Chat. Designed iteratively with flows, wireframes, prototypes, and research.

PlayStation 5

Created the next generation gaming experience to deliver a new and improved player platform for global release of PlayStation 5. Enhanced existing architecture, established new features, and improved usability.

Focus Areas
Interaction Design, UI Design, Console Design, Desktop Web

Company
Sony PlayStation

  • Universal search

    Established new and improved search experience that embraced discoverability of all content. Personalized based on user context, entry point, and intent.

  • Game developer platform

    Designed new features and functionality for game developers on the PlayStation Partners website. Simplified experience and streamlined tools for updated console capabilities.

  • Feature specifications

    Created concepts, visual designs, style guide updates, and detailed redlines. Defined interactive UI states with specific functionality, considerations, parameters, and exceptions.

Diabetes Device Updater

Designed over-the-air experience that enables diabetes patients to remotely update software for their insulin pump. Enables connectivity via bluetooth so users can keep existing device and access latest software updates from their smartphone.

Focus Areas
UX Design, Usability Heuristics, Mobile App Design

Company
Medtronic

  • User Control and Freedom

    Designed flows that empower users to take actions at their convenience and without interruption to their current session.

  • Education and Guidance

    Established an interactive, step-by-step experience with written and visual references in context to guide the process.

  • Transparency and Feedback

    Crafted various ways for the user to track progress and understand how to get unblocked with an unhappy path.